@article{462174,
      recid = {462174},
      author = {Ellery, Tony. and Hansen, Neal.},
      title = {Pharmaceutical lifecycle management making the most of  each and every brand / [electronic resource] :},
      publisher = {John Wiley & Sons,},
      address = {Hoboken, N.J. :},
      pages = {xxii, 389 p. :},
      year = {2012},
      note = {Includes index.},
      url = {http://library.usi.edu/record/462174},
}