Pharmaceutical lifecycle management [electronic resource] : making the most of each and every brand / Tony Ellery, Neal Hansen.

pt. A. Lifecycle management business environment
pt. B. Lifecycle management regulatory and legal environment
pt. C. Patents and exclusivities
pt. D. Developmental LCM
pt. E. Commercial LCM
pt. F. Biologics and biosimilars
pt. G. The integrated brand LCM strategy and its implementation
pt. H. Integrating LCM with portfolio management.