Preface / by Prof Dr. Wim Naude
About the author
Introduction
Doing business in emerging markets : risks, opportunities and practice
First section: risks
Country risk
Politics and business in emerging markets
Corporate social responsibility
Ethics, transparency, and governance in emerging markets
Business culture
Cross-cultural management and people in emerging markets
Second section: opportunities
Marketing
Implementing marketing ideas into and from emerging markets
Entrepreneurship and innovation
Technology, innovation, and new business ventures in emerging markets
Third section: practice
Strategy and operations
Changing business strategies and operations in emerging markets
Strategic alliances
Western business and emerging market business : working together
Lessons for global business
What we can learn from the brics and beyond
Reading list
Glossary
Index.