@article{462808,
      author = {McDonald, Malcolm. and Dunbar, Ian.},
      url = {http://library.usi.edu/record/462808},
      title = {Market segmentation: how to do it and how to profit from  it /},
      publisher = {John Wiley & Sons, Ltd.,},
      recid = {462808},
      pages = {xxi, 490 p. :},
      address = {Chichester :},
      year = {2012},
}