TY - GEN T1 - Market segmentation:how to do it and how to profit from it / DA - 2012. CY - Chichester : AU - McDonald, Malcolm. AU - Dunbar, Ian. ET - Rev. 4th ed. CN - HF5415.127 PB - John Wiley & Sons, Ltd., PP - Chichester : PY - 2012. ID - 462808 KW - Market segmentation. SN - 9781118432747 (electronic bk.) TI - Market segmentation:how to do it and how to profit from it / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1040905 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1040905 ER -