Market segmentation: how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
2012
HF5415.127 .M33 2012
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Details
Title
Market segmentation: how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
Author
Edition
Rev. 4th ed.
ISBN
9781118432679 (pbk.)
9781118432747 (electronic bk.)
9781118432747 (electronic bk.)
Publication Details
Chichester : John Wiley & Sons, Ltd., 2012.
Language
English
Description
xxi, 490 p. : ill.
Call Number
HF5415.127 .M33 2012
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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