Marketing in the participation age: a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.
2013
HF5415.13 .M53 2013
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Details
Title
Marketing in the participation age: a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.
Author
ISBN
9781118402306 (cloth)
9781118431962 (electronic bk.)
9781118431962 (electronic bk.)
Publication Details
Hoboken, N.J. : Wiley, 2013.
Language
English
Description
xvii, 205 p.
Call Number
HF5415.13 .M53 2013
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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