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Landing page optimization [electronic resource] : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.

Ash, Tim, 1965-; Page, Rich.; Ginty, Maura.
2012
TK5105.888 .A7836 2012eb
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Title
Landing page optimization [electronic resource] : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.
Author
Ash, Tim, 1965-
Edition
2nd ed.
ISBN
9780470610121
9781118220726 (e-book)
Publication Details
Indianapolis, Ind. : John Wiley & Sons, c2012.
Language
English
Description
xviii, 461 p. : ill.
Call Number
TK5105.888 .A7836 2012eb
Dewey Decimal Classification
006.7
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Page, Rich.
Ginty, Maura.
Series
Serious skills
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Online Access
Record Appears in
Online Resources > Ebooks
All Resources
pt. 1. Understanding landing page optimization
pt. 2. Finding opportunities for site improvement
pt. 3. Fixing your site problems
pt. 4. The mechanics of testing
pt. 5. Organization and planning.

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