@article{462972,
      recid = {462972},
      author = {Hasen, Jeff,},
      title = {Mobilized marketing: how to drive sales, engagement, and  loyalty through mobile devices /},
      publisher = {Wiley,},
      address = {Hoboken, N.J. :},
      pages = {xvii, 206 p.},
      year = {2012},
      note = {Includes index.},
      abstract = {"Integrate your mobile marketing program and take your  brand to the next levelMobile marketing is finally entering  the forefront of the marketing realm as megabrands roll out  million-dollar budgets and small businesses have turned to  the channel for its affordability, measurability, and  repeatable successes in producing sales and driving  engagement and loyalty. Through insights from bold industry  visionaries and fellow mobile pioneers, Mobilized Marketing  takes readers through campaigns worth repeating and others  that are not. Learn the many roads that marketers can take  and the proven strategies and tactics that move products  and build loyalty through the consumer's most personal  device.With examples from the more than 130,000 campaigns  developed by mobile marketing leader Hipcricket, Mobilized  Marketing breaks down how brands of all sizes have  performed in their mobile efforts--why some have failed and  how others bravely turned to mobile. Demonstrates how to  integrate mobile into marketing programs and how to  effectively measure it Explains how to make your existing  marketing spends work harder Delivers step-by-step  instructions on how to optimize campaigns in real-time  Shows how to determine which mobile tactics are keepers and  which are not It's time to mobilize your marketing programs  and drive your profits to new heights"--},
      url = {http://library.usi.edu/record/462972},
}