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000462972 010__ $$z  2012003558
000462972 020__ $$z9781118243268 (hardback)
000462972 020__ $$a9781118287057 (electronic bk.)
000462972 035__ $$a(MiAaPQ)EBC822005
000462972 035__ $$a(Au-PeEL)EBL822005
000462972 035__ $$a(CaPaEBR)ebr10630628
000462972 035__ $$a(CaONFJC)MIL362042
000462972 035__ $$a(OCoLC)775664212
000462972 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ
000462972 050_4 $$aHF5415.1265$$b.H378 2012
000462972 08204 $$a658.8/72$$223
000462972 1001_ $$aHasen, Jeff,$$d1958-
000462972 24510 $$aMobilized marketing:$$bhow to drive sales, engagement, and loyalty through mobile devices /$$cJeff Hasen.
000462972 260__ $$aHoboken, N.J. :$$bWiley,$$c2012.
000462972 300__ $$axvii, 206 p.
000462972 336__ $$atext$$2rdacontent
000462972 337__ $$acomputer$$2rdamedia
000462972 338__ $$aonline resource$$2rdacarrier
000462972 500__ $$aIncludes index.
000462972 5050_ $$apt. 1. The early years -- pt. 2. The present -- pt. 3. The future.
000462972 506__ $$aAccess limited to authorized users.
000462972 520__ $$a"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--$$cProvided by publisher.
000462972 650_0 $$aTelemarketing.
000462972 650_0 $$aMobile commerce.
000462972 650_0 $$aInternet marketing.
000462972 650_0 $$aCell phone advertising.
000462972 655_0 $$aElectronic books
000462972 852__ $$bebk
000462972 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=822005$$zOnline Access
000462972 909CO $$ooai:library.usi.edu:462972$$pGLOBAL_SET
000462972 980__ $$aBIB
000462972 980__ $$aEBOOK
000462972 982__ $$aEbook
000462972 983__ $$aOnline