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Bricks matter: the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase.

Cecere, Lora M.; Chase, Charles W.
2012
HD38.5 .C343 2012
Available Online
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Title
Bricks matter: the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase.
Author
Cecere, Lora M.
ISBN
9781118218310 (cloth)
9781118284728 (electronic bk.)
Publication Details
Hoboken : Wiley, 2012.
Language
English
Description
xvi, 303 p. : ill.
Call Number
HD38.5 .C343 2012
Dewey Decimal Classification
658.7
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Chase, Charles W.
Series
Wiley and SAS business series.
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Foreword
Preface
Bricks matter
Building value networks
The new world of demand management : demand sensing, shaping, and translation
The new world of supply management
About the authors
Index.

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