Decoded: the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.
2013
HF5415.32 .B37 2013
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Title
Decoded: the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.
Author
ISBN
9781118345603 (cloth alk. paper)
9781118345580 (electronic bk.)
9781118345580 (electronic bk.)
Publication Details
Chichester, West Sussex : John Wiley & Sons Ltd., 2013.
Language
English
Description
xviii, 270 p. : ill. (some col.)
Call Number
HF5415.32 .B37 2013
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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