@article{463978,
      recid = {463978},
      author = {Schneiders, Sascha.},
      title = {Apple's secret of success: traditional marketing vs. cult  marketing /},
      publisher = {Diplomica Verlag,},
      address = {Hamburg :},
      pages = {88 p. :},
      year = {2011},
      note = {Title from cover.},
      url = {http://library.usi.edu/record/463978},
}