Leading the narrative [electronic resource] : the case for strategic communication / Mari K. Eder.

Military media relations
Crisis communication and conflict storytelling
Strategic communication and the battle of ideas
Toward strategic communication
The missing element: strategic communication
The golden thread: building champions and connections
The toxic information environment
The cowboy and the soldier: military communication ethics
The cable, the dish, and the blog: media communication ethics
Challenge to change: developing leaders for the twenty-first century.