Introduction: What we want
We want profits higher than risks
We have thoughts, some erroneous
We have emotions, some misleading
We want to play, and win
We join herds and inflate bubbles
We want self-control and mental accounts
We want to save for tomorrow and spend it today
We want hope for riches and freedom from the fear of poverty
We have similar wants and different ones
We want to face no losses
We want to pay no taxes
We want high status and proper respect
We want to stay true to our values
We want fairness
We want to invest in our children and families
We want education, advice, and protection
Conclusion: What we have.