Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
Osterwalder, Alexander.; Pigneur, Yves.; Clark, Tim, 1956-
2010
HD30.28 .O778 2010 (Mapit)
Available at General Collection

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Title Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
Author Osterwalder, Alexander.
ISBN 9780470876411 (pbk. : alk. paper)
0470876417
Imprint Hoboken, NJ : Wiley, c2010.
Language English
Description 278 p. : ill. (some col.) ; 19 x 25 cm.
Call Number HD30.28 .O778 2010
Dewey Decimal Classification 658.4/012
Summary Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Bibliography, etc. Note Includes bibliographical references (p. 276).
Added Author Pigneur, Yves.
Clark, Tim, 1956-
Record Appears in On-Campus Resources > Books
All Resources
1: Canvas
Definition of a business model
The 9 building blocks
The business model canvas
2: Patterns
Unbundling business models
The long tail
Multi-sided platforms
FREE as a business model
Open business models
3: Design
Customer insights
Ideation
Visual thinking
Prototyping
Storytelling
Scenarios
4: Strategy
Business model environment
Evaluating business models
Business model perspective on blue ocean strategy
Managing multiple business models
5: Process
Business model design process.

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