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Switch : how to change things when change is hard / Chip Heath and Dan Heath.

Heath, Chip.; Heath, Dan, 1973-
2010
BF637.C4 H43 2010 (Mapit)
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Title
Switch : how to change things when change is hard / Chip Heath and Dan Heath.
Author
Heath, Chip.
Edition
First edition.
ISBN
9780385528757
0385528752
Published
New York : Broadway Books, 2010.
Language
English
Description
305 pages ; 22 cm
Call Number
BF637.C4 H43 2010
Dewey Decimal Classification
303.4
Summary
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Bibliography, etc. Note
Includes bibliographical references (p. [267]-292) and index.
Added Author
Heath, Dan, 1973-
Record Appears in
On-Campus Resources > Books
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Three surprises about change
Find the bright spots
Script the critical moves
Point to the destination
Find the feeling
Shrink the change
Grow your people
Tweak the environment
Build habits
Rally the herd
Keep the switch going.

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