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Marketing to the ageing consumer [electronic resource] : the secrets to building an age-friendly business / Dick Stroud, Kim Walker.

Stroud, Dick.; Walker, Kim (Entrepreneur)
2013
HF5415 .S876 2013eb
Available Online
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Title
Marketing to the ageing consumer [electronic resource] : the secrets to building an age-friendly business / Dick Stroud, Kim Walker.
Author
Stroud, Dick.
ISBN
9780230378209 (electronic bk.)
023037820X (electronic bk.)
9780230378193
0230378196
9781283867702 (MyiLibrary)
1283867702 (MyiLibrary)
Published
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Language
English
Description
1 online resource (xii, 251 pages) : illustrations
Call Number
HF5415 .S876 2013eb
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Walker, Kim (Entrepreneur)
Available in Other Form
Marketing to the ageing consumer.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
The ageing consumer
a historic perspective
Population ageing
situation analysis
Introduction to physiological ageing
Understanding customer touchpoints
The ageing senses
The ageing mind
The ageing body
The meaning of 'age-friendly'
Evaluating age-friendliness
Creating an age-friendly strategy
Age-friendly employers and governments
The future.

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