@article{467249,
      recid = {467249},
      author = {Flynn, Anthony, and Vencat, Emily Flynn. and Flynn, Dennis  C.},
      title = {Custom nation : why customization is the future of  business and how to profit from it /},
      publisher = {BenBella Books,},
      address = {Dallas, Tex. :},
      pages = {xii, 240 p. :},
      year = {2012},
      abstract = {Smart brands such as Chipotle, Zazzle, Nike, and Pandora  are ditching the outdated 20th century model of a  one-size-fits-all approach to providing products and  services. From a Netflix movie night to a marriage courtesy  of eHarmony, customization is changing every corner of  American life and business. Custom Nation is a practical  how-to guide by someone who has built his business on the  power of customization. YouBar founder Anthony Flynn and  business journalist Emily Flynn Vencat explain how  marketers, brand managers, and entrepreneurs across all  industries can dramatically increase profits or launch new  businesses.},
      url = {http://library.usi.edu/record/467249},
}