TY  - BOOK
AB  - Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses.
AU  - Flynn, Anthony,
AU  - Vencat, Emily Flynn.
AU  - Flynn, Dennis C.
CN  - HF5415.127
CN  - HF5415.127
CY  - Dallas, Tex. :
DA  - c2012.
ID  - 467249
KW  - Target marketing.
KW  - Market segmentation.
KW  - New business enterprises
KW  - Branding (Marketing)
KW  - Mass customization.
KW  - Success in business.
LK  - http://catdir.loc.gov/catdir/enhancements/fy1312/2012285557-b.html
LK  - http://catdir.loc.gov/catdir/enhancements/fy1312/2012285557-d.html
N2  - Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses.
PB  - BenBella Books,
PP  - Dallas, Tex. :
PY  - c2012.
SN  - 9781937856106 (pbk.)
SN  - 1937856100
T1  - Custom nation :why customization is the future of business and how to profit from it /
TI  - Custom nation :why customization is the future of business and how to profit from it /
UR  - http://catdir.loc.gov/catdir/enhancements/fy1312/2012285557-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy1312/2012285557-d.html
ER  -