@article{467270,
      author = {Lafley, A. G. and Martin, Roger L.},
      url = {http://library.usi.edu/record/467270},
      title = {Playing to win : how strategy really works /},
      publisher = {Harvard Business Review Press,},
      recid = {467270},
      pages = {260 p. :},
      address = {Boston, Mass. :},
      year = {2013},
}