Thinking in new boxes : a new paradigm for business creativity / Luc de Brabandere and Alan Iny.
2013
HD53 .B7125 2013 (Mapit)
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Details
Title
Thinking in new boxes : a new paradigm for business creativity / Luc de Brabandere and Alan Iny.
Author
Edition
First edition.
ISBN
9780812992953 (alk. paper)
0812992954 (alk. paper)
9780679644361 (ebook : alk. paper)
0812992954 (alk. paper)
9780679644361 (ebook : alk. paper)
Published
New York : Random House, [2013]
Language
English
Description
xiii, 330 pages : illustrations ; 25 cm
Call Number
HD53 .B7125 2013
Dewey Decimal Classification
658.4/0714
Summary
Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.
Bibliography, etc. Note
Includes bibliographical references and index.
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