The end of shops [electronic resource] : social buying and the battle for the customer / Cor Molenaar.

The end of shops [electronic resource] : social buying and the battle for the customer / Cor Molenaar.

9781409449751 (electronic bk.)
9781409449744

Farnham ; Burlington, Vt. : Gower, [2013]

©2013

English

1 online resource (198 pages) : illustrations

HF5548.32 .M647 2013eb

658.8/72

Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the [tide].

Includes bibliographical references and index.

Access limited to authorized users.

Description based on print version record.

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