The visible librarian [electronic resource] : asserting your value with marketing and advocacy / Judith A. Siess.
2003
Z716.3 .S54 2003eb
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Title
The visible librarian [electronic resource] : asserting your value with marketing and advocacy / Judith A. Siess.
Author
ISBN
0838908489 (alk. paper)
Publication Details
Chicago : American Library Association, 2003.
Language
English
Description
xvi, 154 p.
Call Number
Z716.3 .S54 2003eb
Dewey Decimal Classification
021.7
Bibliography, etc. Note
Includes bibliographical references (p. 123-146) and index.
Access Note
Access limited to authorized users.
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Table of Contents
The primacy of customer service and other basics
Doing the groundwork : marketing
Publicity : the tangibles
Public relations : the personal touch
Advocacy : putting it all together.
Doing the groundwork : marketing
Publicity : the tangibles
Public relations : the personal touch
Advocacy : putting it all together.