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Table of Contents
Making the case for cultural programming
Planning : from goals to evaluation and back again
Building participation : developing audiences and interactive engagement
Collaboration
Series, formats, themes, and tie-ins : putting the pieces together
The talent and showtime
Funding for cultural programs
Marketing and public relations for programming.
Planning : from goals to evaluation and back again
Building participation : developing audiences and interactive engagement
Collaboration
Series, formats, themes, and tie-ins : putting the pieces together
The talent and showtime
Funding for cultural programs
Marketing and public relations for programming.