Preface
Acknowledgements
List of tables
List of figures
How social networks influence consumer choice and how to analyse these processes
Research into social networks in economics, sociology and physics
Marketing in social networks : the iPhone
Switching and churn in social networks
How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia
Coordination of mobile operator choice within households
Pricing strategy : how prices influence consumer behaviour in social networks
Conclusion
Appendix A: Success factors for viral marketing campaigns
Appendix B: Student questionnaire.