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Social media for engineers and scientists [electronic resource] / Jon DiPietro.

DiPietro, Jon.
2012
TA158.7 .D567 2012
Available Online
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Title
Social media for engineers and scientists [electronic resource] / Jon DiPietro.
Author
DiPietro, Jon.
ISBN
9781606502532 electronic bk.
1606502530 electronic bk.
1606502514
9781606502518
DOI
https://doi.org/10.5643/9781606502532
Published
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Momentum Press, [2012]
Copyright
©2012
Language
English
Description
1 electronic resource (vii, 227 pages) : illustrations
Item Number
10.5643/9781606502532 doi
Call Number
TA158.7 .D567 2012
Dewey Decimal Classification
004.67802462
Summary
Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really need social media? Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This new book shows you how to develop better "right brain" skills and apply them to social media like Facebook, Twitter, LinkedIn and others, where so much professional communication, marketing, promoting and even collaborative technical work is taking place today.
Bibliography, etc. Note
Includes bibliographical references (p. 219-227).
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Social media for engineers and scientists.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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Notes on the text
Preface


Part 1. You, two point oh!
Chapter 1. Content is king
And the nerds said, "Let there be content"
The road to hell is paved with content sharing
It takes a village to make a filter
Summary
Chapter 2. How did we get here?
The web as a platform
Free-king out
The long tail
Social media is boring
Five rules for the next generation of content
Summary
Chapter 3. You are what you produce
Woe to the gatekeepers, an endangered species
Trust agents to the rescue
"Your 2.0" should be your New Year's resolution
Inflection point
Old media gets new: a case study in remarkable content
Summary
Chapter 4. If I only had a (whole) brain
A whole new mind
Picture this
SUCCES
Summary


Part 2. The skills
Chapter 5. Get your gear ready
Welcome to the machine
Executing the playbook
Permission to be remarkable
Summary
Chapter 6. Web apprentice
Creating a huge digital footprint
Do you have a flag?
Master of your domain
Domain, web, and e-mail hosting explained
Just add water
Kick it up a notch
Summary
Chapter 7. Designer
Thanks for the visual
Simplicity and restraint
Avoid crap with CRAP
Typography
Color
Summary
Chapter 8. Storyteller
If I only had a story
When logic fails, try emotion
Ancient Chinese secret
Designing with words
Baiting, hooking, and reeling
Summary
Chapter 9. Marketer
Red pill or blue pill?
Be yourself. Everyone else is taken
Nobody cares
Interview with Brian Halligan
Chapter 10. Putting it together
If you build it
Now what?
Go forth and fail


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Recommended reading
References.

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