@article{471548,
      recid = {471548},
      author = {Yano, Christine Reiko.},
      title = {Pink globalization : Hello Kitty's trek across the Pacific  /},
      pages = {1 online resource (xiv, 322 pages) :},
      abstract = {"In Pink Globalization, Christine R. Yano examines the  creation and rise of Hello Kitty as a part of Japanese  Cute-Cool culture. Yano argues that the international  popularity of Hello Kitty is one aspect of what she calls  pink globalization--the spread of goods and images labeled  cute (kawaii) from Japan to other parts of the industrial  world. The concept of pink globalization connects the  expansion of Japanese companies to overseas markets, the  enhanced distribution of Japanese products, and the rise of  Japan's national cool as suggested by the spread of manga  and anime. Yano analyzes the changing complex of relations  and identities surrounding the global reach of Hello  Kitty's cute culture, discussing the responses of both  ardent fans and virulent detractors. Through interviews,  Yano shows how consumers use this iconic cat to negotiate  gender, nostalgia, and national identity. She demonstrates  that pink globalization allows the foreign to become  familiar as it brings together the intimacy of cute and the  distance of cool. Hello Kitty and her entourage of  marketers and consumers wink, giddily suggesting innocence,  sexuality, irony, sophistication, and even sheer happiness.  Yano reveals the edgy power in this wink and the ways it  can overturn, or at least challenge, power structures." --  Publisher's description.},
      url = {http://library.usi.edu/record/471548},
}