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000471548 020__ $$a0822395886
000471548 020__ $$a9780822395881$$q(electronic book)
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000471548 020__ $$z0822353636
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000471548 020__ $$z9780822353638
000471548 035__ $$a(OCoLC)ocn843332850
000471548 035__ $$a(CaPaEBR)ebr10704574
000471548 035__ $$a(MiAaPQ)EBC1603776
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000471548 049__ $$aNDDP
000471548 050_4 $$aHF3826.5$$b.Y36 2013eb
000471548 1001_ $$aYano, Christine Reiko.
000471548 24510 $$aPink globalization :$$bHello Kitty's trek across the Pacific /$$cChristine R. Yano.
000471548 264_1 $$aDurham ;$$aLondon :$$bDuke University Press,$$c2013.
000471548 300__ $$a1 online resource (xiv, 322 pages) :$$billustrations
000471548 336__ $$atext$$2rdacontent
000471548 337__ $$acomputer$$2rdamedia
000471548 338__ $$aonline resource$$2rdacarrier
000471548 504__ $$aIncludes bibliographical references and index.
000471548 5050_ $$aPreface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
000471548 506__ $$aAccess limited to authorized users.
000471548 520__ $$a"In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures." -- Publisher's description.
000471548 588__ $$aDescription based on print version record.
000471548 650_0 $$aHello Kitty (Fictitious character)
000471548 650_0 $$aExports$$zJapan.
000471548 650_0 $$aCharacter merchandising.
000471548 650_0 $$aGlobalization.
000471548 651_0 $$aJapan$$xCommerce.
000471548 77608 $$iPrint version:$$aYano, Christine Reiko.$$tPink globalization.$$dDurham : Duke University Press, 2013$$z9780822353515$$z9780822353638$$w(DLC)  2013005285$$w(OCoLC)813540813
000471548 8520_ $$bacq
000471548 85280 $$bebk$$hProQuest Ebook Central
000471548 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1603776$$zOnline Access
000471548 909CO $$ooai:library.usi.edu:471548$$pGLOBAL_SET
000471548 980__ $$aEBOOK
000471548 980__ $$aBIB
000471548 982__ $$aEbook
000471548 983__ $$aOnline