Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
2013
HF3826.5 .Y36 2013eb
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Details
Title
Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
Author
Yano, Christine Reiko.
ISBN
0822395886
9780822395881 (electronic book)
0822353512
0822353636
9780822353515
9780822353638
9780822395881 (electronic book)
0822353512
0822353636
9780822353515
9780822353638
Published
Durham ; London : Duke University Press, 2013.
Language
English
Description
1 online resource (xiv, 322 pages) : illustrations
Call Number
HF3826.5 .Y36 2013eb
Summary
"In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures." -- Publisher's description.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Pink globalization.
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Table of Contents
Preface : grabbing the cat by its tail, or how the cat grabbed me
Introduction : kitty-Japan-global
Kitty at home : Kawaii culture and the Kyarakuta business
Marketing global kitty : strategies to sell friendship and "happiness"
Global kitty: here, there, nearly everywhere
Kitty backlash: what's wrong with cute?
Kitty subversions: pink as the new black
Playing with kitty : serious art in surprising places
Japan's cute-cool as global wink
Appendix. Sanrio and Hello Kitty timeline.
Introduction : kitty-Japan-global
Kitty at home : Kawaii culture and the Kyarakuta business
Marketing global kitty : strategies to sell friendship and "happiness"
Global kitty: here, there, nearly everywhere
Kitty backlash: what's wrong with cute?
Kitty subversions: pink as the new black
Playing with kitty : serious art in surprising places
Japan's cute-cool as global wink
Appendix. Sanrio and Hello Kitty timeline.