Sold American: consumption and citizenship, 1890-1945 / Charles F. McGovern.

Advertisers and consumers, 1890-1930
The nationalization of consumers : the political language of American advertising, 1890-1930
Making consumption American : advertisers, consumers, and national identity
Social science and the pragmatic consumer, 1890-1928
The science of purchasing
Redefining consumption at consumers' research
Consumer professionals in the Depression
The American way of life : folklores of capitalism, 1935-1939
Fighting for the American way : consumption and Americanism, 1935-1945.