@article{474298,
      author = {Cole, Robert E.},
      url = {http://library.usi.edu/record/474298},
      title = {Managing quality fads: how American business learned to  play the quality game /},
      publisher = {Oxford University Press,},
      recid = {474298},
      pages = {viii, 284 p.},
      address = {New York :},
      year = {1999},
}