000476044 000__ 03210cam\a2200349\i\4500 000476044 001__ 476044 000476044 005__ 20210513165038.0 000476044 008__ 111116s2012\\\\mdua\\\\\b\\\\001\0\eng\\ 000476044 010__ $$a 2011047322 000476044 020__ $$a9781421404943$$qalkaline paper 000476044 020__ $$a142140494X$$qalkaline paper 000476044 035__ $$a(OCoLC)ocn761383912 000476044 035__ $$a476044 000476044 040__ $$aDLC$$beng$$erda$$cDLC$$dYDX$$dBTCTA$$dERASA$$dOCLCO$$dYDXCP$$dYBM$$dCDX$$dBWX$$dORX$$dA7U$$dOCLCF 000476044 042__ $$apcc 000476044 043__ $$an-us--- 000476044 049__ $$aISEA 000476044 05000 $$aHF5841$$b.T74 2012 000476044 08200 $$a659.13/42$$223 000476044 1001_ $$aTreu, Martin,$$d1957- 000476044 24510 $$aSigns, streets, and storefronts :$$ba history of architecture and graphics along America's commercial corridors /$$cMartin Treu. 000476044 260__ $$aBaltimore :$$bJohns Hopkins University Press,$$c2012. 000476044 300__ $$axii, 384 pages :$$billustrations ;$$c26 cm 000476044 336__ $$atext$$2rdacontent 000476044 337__ $$aunmediated$$2rdamedia 000476044 338__ $$avolume$$2rdacarrier 000476044 504__ $$aIncludes bibliographical references (pages 323-363) and index. 000476044 5050_ $$aThe making of Main Street : transformation and invention on the Commercial Frontier, 1700s-1899 -- The great blight way : electricity and reform from Main Street to City Center, 1900-1917 -- Visions and velocity : the Expansive Age of the automobile, 1918-1928 -- Sign as storefront : America discovers Modernism, 1929-1945 -- Landscapes of more and less : consequences of commercial freedom and restraint, 1946-1964 -- Rediscovering Main Street : retrenchment, repair, and reinvention, 1965-2010 -- Conclusion. 000476044 520__ $$aSigns, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. 000476044 650_0 $$aSigns and signboards$$zUnited States. 000476044 650_0 $$aRoadside architecture$$zUnited States. 000476044 650_0 $$aCultural landscapes$$zUnited States. 000476044 85200 $$bgen$$hHF5841$$i.T74$$i2012 000476044 909CO $$ooai:library.usi.edu:476044$$pGLOBAL_SET 000476044 980__ $$aBIB 000476044 980__ $$aBOOK