The great American blow-up: puffery in advertising and selling / Ivan L. Preston.
1996
HF5813.U6 P68 1996
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Details
Title
The great American blow-up: puffery in advertising and selling / Ivan L. Preston.
Author
Preston, Ivan L., 1931-
Edition
Rev. ed.
ISBN
0299152502 (cloth : alk. paper)
0299152545 (pbk. : alk. paper)
0299152545 (pbk. : alk. paper)
Publication Details
Madison, Wis. : University of Wisconsin Press, c1996.
Language
English
Description
viii, 243 p.
Call Number
HF5813.U6 P68 1996
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references (p. 197-227) and index.
Access Note
Access limited to authorized users.
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