Linked e-resources
Details
Table of Contents
A new model for customers in the digital age
The customer network revolution
Network science and lessons for business
Five strategies to thrive with customer networks
Access : be faster, be easier, be everywhere, be always on
Engage : become a source of valued content
Customize : make your offering adaptable to your customers' needs
Connect : become a part of your customers' conversations
Collaborate : involve your customers at every stage of your enterprise
Leadership and the customer network-focused organization
Planning and executing a complete customer network strategy
Creating the customer network-focused organization
Self-assessment : how networked is your business?
How to continue the conversation online
Cases and examples by industry.
The customer network revolution
Network science and lessons for business
Five strategies to thrive with customer networks
Access : be faster, be easier, be everywhere, be always on
Engage : become a source of valued content
Customize : make your offering adaptable to your customers' needs
Connect : become a part of your customers' conversations
Collaborate : involve your customers at every stage of your enterprise
Leadership and the customer network-focused organization
Planning and executing a complete customer network strategy
Creating the customer network-focused organization
Self-assessment : how networked is your business?
How to continue the conversation online
Cases and examples by industry.