@article{477188,
      author = {Schmidt, Rosemarie. and Kess, Joseph F.},
      url = {http://library.usi.edu/record/477188},
      title = {Television advertising and televangelism: discourse  analysis of persuasive language /},
      publisher = {J. Benjamins Pub. Co.,},
      recid = {477188},
      pages = {vi, 88 p.},
      address = {Amsterdam ;},
      year = {1986},
}