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000478396 020__ $$z9783836658720
000478396 020__ $$a9783836608725 (electronic bk.)
000478396 035__ $$a(MiAaPQ)EBC616809
000478396 035__ $$a(Au-PeEL)EBL616809
000478396 035__ $$a(CaPaEBR)ebr10483075
000478396 035__ $$a(OCoLC)694343273
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000478396 050_4 $$aHD69.B7$$bJ7 2008
000478396 1001_ $$aJ., Tatiana Soto.
000478396 24510 $$aMethods for assessing brand value:$$ba comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /$$cTatiana Soto J.
000478396 260__ $$aHamburg :$$bDiplomica Verlag,$$c2008.
000478396 300__ $$av, 97 p. :$$bcol. ill.
000478396 336__ $$atext$$2rdacontent
000478396 337__ $$acomputer$$2rdamedia
000478396 338__ $$aonline resource$$2rdacarrier
000478396 500__ $$aCover title.
000478396 502__ $$aZugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
000478396 504__ $$aIncludes bibliographical references.
000478396 506__ $$aAccess limited to authorized users.
000478396 650_0 $$aBranding (Marketing)
000478396 650_0 $$aBrand name products$$xValuation.
000478396 650_0 $$aCorporate image.
000478396 655_0 $$aElectronic books
000478396 852__ $$bebk
000478396 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=616809$$zOnline Access
000478396 909CO $$ooai:library.usi.edu:478396$$pGLOBAL_SET
000478396 980__ $$aBIB
000478396 980__ $$aEBOOK
000478396 982__ $$aEbook
000478396 983__ $$aOnline