Introduction to new edition / David L. Lewis
Introduction to Henry Ford: an interpretation
The Ford halo
The art of self-advertising
A dream that came true
The Ford fortune
Some elements of success
Mental traits and characteristics
"Just kids"
Behind a Chinese wall
Henry Ford and the church
Henry Ford, Dives, Lazarus and others
The Ford charities
The Ford executive scrap heap
The Ford indebtedness
Industrial scavengers
Lights
Shadows
An elusive personality
Edsel Ford
The son and his father's shoes.