Linked e-resources
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Table of Contents
Introduction : learn to care about information
Rebooting IT. Starting up ; Planning with Sandi ; Web services
Information initiatives. The CRM application ; The Web site ; The intranet ; Knowledge central
The grand flop. The digerati rebel ; Knowledge central tanks ; Marketing defects ; The end draws near
Strategy upgrade. Attitude hot swap ; Alpha design ; Beta design ; A rolling release
Know what information is. Information is simple but subtle ; Electronic information is still information ; eBusiness is still business
Know why information matters. Information persuades ; Match the "I" and the "T" ; Sort out information from data
Own information. Take charge ; Perform for the board ; Make long-term plans ; Have an information perspective ; Be at the center ; Stand up for information
Know the goals. Defining and selecting goals ; What to know about a goal
Create an enterprise strategy. You want systems but you need strategy ; Problem and solution space ; Value information ; Aim as high as is feasible ; Make strategy statements ; A sample strategy statement ; A simple strategy statement exercise ; Go top-down and bottom-up
Devolve ownership. Shift strategy ownership ; Shift audience ownership ; Shift information ownership
Engage intelligently. Break the IT deadlock ; Proactively approach groups ; Form a value proposition ; Form a key person plan ; Form an education plan ; Chart engagement tactics
Move management forward. Transcend the print mentality ; Transcend the Web mentality ; Respect the wisdom of traditional publishers ; Create authors ; Use editors ; Be librarians
Do less. Don't just centralize information ; Manage the least amount of information ; Don't control information
manage it ; Own the management, not the information ; Balance central and peripheral resources
Set the tone of the department. Don't default leadership to the professionals ; Design from multiple angles ; Destroy the myth of future returns and general solutions ; Destroy the myth of full automation
Build an information practice. Set department strategy ; Continually craft tactics ; Cultivate key skills ; Create a repeatable process
Lead information projects. Lead, don't practice ; Boot up a strategic project evaluation process ; Review your project portfolio ; Reign in scope ; Establish project checkpoints ; Originate projects
Conclusion : be the information guys.
Rebooting IT. Starting up ; Planning with Sandi ; Web services
Information initiatives. The CRM application ; The Web site ; The intranet ; Knowledge central
The grand flop. The digerati rebel ; Knowledge central tanks ; Marketing defects ; The end draws near
Strategy upgrade. Attitude hot swap ; Alpha design ; Beta design ; A rolling release
Know what information is. Information is simple but subtle ; Electronic information is still information ; eBusiness is still business
Know why information matters. Information persuades ; Match the "I" and the "T" ; Sort out information from data
Own information. Take charge ; Perform for the board ; Make long-term plans ; Have an information perspective ; Be at the center ; Stand up for information
Know the goals. Defining and selecting goals ; What to know about a goal
Create an enterprise strategy. You want systems but you need strategy ; Problem and solution space ; Value information ; Aim as high as is feasible ; Make strategy statements ; A sample strategy statement ; A simple strategy statement exercise ; Go top-down and bottom-up
Devolve ownership. Shift strategy ownership ; Shift audience ownership ; Shift information ownership
Engage intelligently. Break the IT deadlock ; Proactively approach groups ; Form a value proposition ; Form a key person plan ; Form an education plan ; Chart engagement tactics
Move management forward. Transcend the print mentality ; Transcend the Web mentality ; Respect the wisdom of traditional publishers ; Create authors ; Use editors ; Be librarians
Do less. Don't just centralize information ; Manage the least amount of information ; Don't control information
manage it ; Own the management, not the information ; Balance central and peripheral resources
Set the tone of the department. Don't default leadership to the professionals ; Design from multiple angles ; Destroy the myth of future returns and general solutions ; Destroy the myth of full automation
Build an information practice. Set department strategy ; Continually craft tactics ; Cultivate key skills ; Create a repeatable process
Lead information projects. Lead, don't practice ; Boot up a strategic project evaluation process ; Review your project portfolio ; Reign in scope ; Establish project checkpoints ; Originate projects
Conclusion : be the information guys.