Persuasive signs: the semiotics of advertising / by Ron Beasley, Marcel Danesi.
2002
HF5823 .B3725 2002
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Details
Title
Persuasive signs: the semiotics of advertising / by Ron Beasley, Marcel Danesi.
Author
ISBN
3110173409 (cloth : alk. paper)
3110173417 (pbk. : alk. paper)
9783110173406
9783110888003
3110173417 (pbk. : alk. paper)
9783110173406
9783110888003
Publication Details
Berlin ; New York : Mouton de Gruyter, 2002.
Language
English
Description
xi, 193 p. : ill.
Call Number
HF5823 .B3725 2002
Dewey Decimal Classification
659.1/01/4
Bibliography, etc. Note
Includes bibliographical references (p. [175]-190) and index.
Access Note
Access limited to authorized users.
Added Author
Series
Approaches to applied semiotics ; 4
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