Creating Mexican consumer culture in the age of Porfirio Díaz/ Steven B. Bunker.
Bunker, Steven B., 1970-
2012
HC140.C6 B86 2012
Available Online

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Title Creating Mexican consumer culture in the age of Porfirio Díaz/ Steven B. Bunker.
Author Bunker, Steven B., 1970-
ISBN 9780826344540 (cloth : alk. paper)
9780826344564 (electronic bk.)
Imprint Albuquerque : University of New Mexico Press, c2012.
Language English
Description xiii, 333 p.
Call Number HC140.C6 B86 2012
Dewey Decimal Classification 306.30972
Summary "This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
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Personalized progress: the production and marketing of the machine-rolled cigarette
Selling in the city: the growth of popular advertising
Capital investments: Porfirian department stores and the evolution of Mexico City retailing
Modernizing capital: constant innovation and the expression of progress
An all-consuming passion: desire, department stores, and the modernization of crime
Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
Conclusion.

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