Greener marketing: a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
1999
HF5413 .G74 1999
Linked e-resources
Linked Resource
Online Access
Details
Title
Greener marketing: a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
Edition
2nd ed.
ISBN
1874719144
9781874719144
9781907643200 (electronic bk.)
9781874719144
9781907643200 (electronic bk.)
Publication Details
Sheffield : Greenleaf Pub., 1999.
Language
English
Description
432 p. : ill., maps.
Call Number
HF5413 .G74 1999
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Charter, Martin.
Polonsky, Michael J.
Polonsky, Michael J.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
section 1. Strategic developments
section 2. Greening the 'Marketing Mix'
section 3. Case studies.
section 2. Greening the 'Marketing Mix'
section 3. Case studies.