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Greener marketing: a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.

Charter, Martin.; Polonsky, Michael J.
1999
HF5413 .G74 1999
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Title
Greener marketing: a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
Edition
2nd ed.
ISBN
1874719144
9781874719144
9781907643200 (electronic bk.)
Publication Details
Sheffield : Greenleaf Pub., 1999.
Language
English
Description
432 p. : ill., maps.
Call Number
HF5413 .G74 1999
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Charter, Martin.
Polonsky, Michael J.
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section 1. Strategic developments
section 2. Greening the 'Marketing Mix'
section 3. Case studies.

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