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English in marketing: international communication strategies in small and medium-sized enterprises / Sylva-Michèle Sternkopf.

Sternkopf, Sylva-Michèle.
2005
HF5415.123 .S74 2005
Available Online
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Title
English in marketing: international communication strategies in small and medium-sized enterprises / Sylva-Michèle Sternkopf.
Author
Sternkopf, Sylva-Michèle.
ISBN
3865960545
9783865960542
9783865969309 (electronic bk.)
Publication Details
Berlin : Frank & Timme, 2005.
Language
English
Language Note
In English with a contribution in German.
Description
379 p. : ill.
Call Number
HF5415.123 .S74 2005
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
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pt. I. Discourse analysis of marketing communications
pt. II. Semiotic and linguistic analysis of promotional literature
pt. III. Merging results.

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