@article{487911,
      note = {Includes index.},
      author = {Martinez Onaindia, Carlos. and Resnick, Brian,},
      url = {http://library.usi.edu/record/487911},
      title = {Designing B2B brands: lessons from Deloitte and 182,000  brand managers /},
      publisher = {Wiley,},
      recid = {487911},
      pages = {xiii, 209 p. :},
      address = {Hoboken, N.J. :},
      year = {2013},
}