TY  - GEN
AU  - Martinez Onaindia, Carlos.
AU  - Resnick, Brian,
CN  - HF5415.1255
CY  - Hoboken, N.J. :
DA  - c2013.
ID  - 487911
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Corporate image.
KW  - Logos (Symbols)
KW  - Trademarks
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1132839
N1  - Includes index.
PB  - Wiley,
PP  - Hoboken, N.J. :
PY  - c2013.
SN  - 9781118554432 (electronic bk.)
T1  - Designing B2B brands:lessons from Deloitte and 182,000 brand managers /
TI  - Designing B2B brands:lessons from Deloitte and 182,000 brand managers /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1132839
ER  -