Built in social: essential social marketing practices for every small business / Jeff Korhan.
Korhan, Jeff, 1957-
2013
HF5414 .K667 2013
Available Online

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Title Built in social: essential social marketing practices for every small business / Jeff Korhan.
Author Korhan, Jeff, 1957-
ISBN 9781118529744 (hbk.)
9781118631898 (electronic bk.)
Publication Details Hoboken : Wiley, 2013.
Language English
Description viii, 216 p. : ill.
Call Number HF5414 .K667 2013
Dewey Decimal Classification 658.8/72
Note Includes index.
Access Note Access limited to authorized users.
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Record Appears in Online Resources > Ebooks
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Preface
Introduction
Attraction : your essential content marketing strategy
How the social web works
Designing your business around social
Every business is now a media company
Engagement : social networking and marketing
Communities are the new markets.

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