TY - GEN T1 - Content to commerce:engaging consumers across paid, owned, and earned channels / DA - 2013. CY - Hoboken : AU - Savar, Avi, CN - HF5414 PB - Wiley, PP - Hoboken : PY - 2013. ID - 490127 KW - Social marketing. KW - Internet marketing. SN - 9781118660614 (electronic bk.) TI - Content to commerce:engaging consumers across paid, owned, and earned channels / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1187164 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1187164 ER -