@article{491445,
      note = {Includes index.},
      author = {Calloway, Joe.},
      url = {http://library.usi.edu/record/491445},
      title = {Becoming a category of one how extraordinary companies  transcend commodity and defy comparison / [electronic  resource] :},
      publisher = {John Wiley & Sons,},
      recid = {491445},
      pages = {1 online resource (xiv, 251 p.)},
      address = {Hoboken, N.J. :},
      year = {2009},
}