TY  - GEN
T1  - Becoming a category of onehow extraordinary companies transcend commodity and defy comparison /
DA  - c2009.
CY  - Hoboken, N.J. :
AU  - Calloway, Joe.
ET  - 2nd ed.
CN  - EBSCOhost
CN  - HD62.15
PB  - John Wiley & Sons,
PP  - Hoboken, N.J. :
PY  - c2009.
N1  - Includes index.
ID  - 491445
KW  - Benchmarking (Management)
KW  - Brand name products.
KW  - Corporate image.
SN  - 9780470529331 (electronic bk.)
SN  - 0470529334 (electronic bk.)
TI  - Becoming a category of onehow extraordinary companies transcend commodity and defy comparison /
LK  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=289253
UR  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=289253
ER  -